German sportswear giant Adidas would become the new kit sponsor of the Indian national team said the Indian cricket board (BCCI) on Monday.
BCCI secretary Jay Shah confirmed the move on Twitter without providing financial details over the contract as there were reports in local media earlier this year that a deal was done.
“I’m pleased to announce @BCCI’s partnership with @adidas as a kit sponsor,” Shah tweeted.
“We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas.”
In 2020, the BCCI had signed a three-year deal with the Mobile Premier League’s sports merchandise brand MPL Sports replacing American sportswear manufacturer Nike.
